Prices
Our games for brands cost from £750 for a Playable Pitch to £4,750 for a League Edition. You get a fixed price in writing before you pay anything, and everything that isn't included is listed below.
| Package | What you get | Price |
|---|---|---|
| Playable Pitch | A first playable version of your idea on a private link, within 4 working days | £750 |
| Stand Game | A one-button game for your exhibition stand, with a live board on your big screen, for one event | £2,450 |
| Competition Game | A prize game for your campaign, with every run replayed on our server and prize rules written with you | £2,950 |
| League Edition | A league over several weeks, with a board for each team or office | £4,750 |
| Extra | Price |
|---|---|
| Each extra event for a Stand Game | £395 |
| Run it again: the same game for a new campaign or season, with updates | £1,250 |
| Hosting after the first month (the first month is free) | £150 a month |
Gluefold isn't VAT registered, so there's no VAT to add. You pay 50% to book and 50% when you sign off the finished game.
Founding rate
Our first three clients get 20% off any package, in return for a short case study we write together and a reference we can share. Places left: 3 (28 Oct 2026).
What every package includes
- A one-button game made for your brand and what you sell, not a logo on a template.
- Your logo, colours and words.
- A fair board: every time comes from a run our server has replayed, so nobody can type in a fake score (how we keep it fair).
- It runs in the browser on phones, tablets and computers, with nothing to download and no account to make.
- Two rounds of changes.
- Hosting for the first month.
- A short report when it ends: players, plays and best times.
Not included: the prizes themselves, devices and Wi-Fi at your venue (we'll tell you what you need), printing and paid advertising.
How a project runs
- Tell us what you're planning, using the contact page or ello@gluefold.co.uk. AJ replies personally within one working day.
- A short call, then a written plan with dates and a fixed price within two working days.
- A 50% deposit books your dates.
- A first playable version within 4 working days of the deposit.
- Two rounds of changes.
- You sign off the finished game, and the other 50% is due within 14 days, before it goes live.
- It goes live, with AJ on hand through the live week.
- A short report when it ends.
Questions
Why do you publish prices?
So you can tell straight away whether we fit your budget.
Can I try something first?
Yes. Quali Prix, our own one-button game, is free to play now: Play Quali Prix. For your own idea, a Playable Pitch puts a first version on a private link within 4 working days.
Can you build something that isn't listed?
Probably. Tell us what you're planning and your budget, and we'll say honestly whether we're the right fit.
How long does a full game take?
The Playable Pitch takes 4 working days. For the rest, we agree the dates with you before you pay a deposit, working back from your event or launch. If your date isn't possible, we'll say so before you pay anything.
Do you work with agencies?
Yes, and we can build under your agency's name.